I think the company Nike have used the strategy properly. Because it can be achieved in the market more than the other, such as addidas brand, ron.Nike sports shoes, fashion shoes, is change. If this is a man who wears sports shoes, fashion shoes, but as a shooter. Anyone can enter, and it is larger than the original target market more. Nike and therefore control a very high market share. Nike boots hospitality capacity needs with specific characteristics, each athlete in the early era. With experts on the subject, bio-mechanics Your way to fitness Complex industrial engineer Make Nike a lot of team. But actually what made it successful Nike "sport shoes, fashion shoes are."
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