1. Increase in internet and internet marketing users
The number of internet and internet marketing users grow rapidly worldwide. Compared to the previous year there was an 8% growth in internet users around the world, which forms 34% of the whole population. In Europe alone 500 million internet users exist, which is 63% of the European population. The growing internet community affects the media market where more money is directed online. The competition goes fiercer and businesses must implement new strategies to stay in competition.
Internet is a continuously growing marketing channel where penetration grows each year.