The best time to build a relationship with a competitor is the interval in which the competitors are experiencing the problem. If we can now intervene to assist the enemy, it would be great with us in the coming days.
A great time to build relationships with peers is a time where competitors are experiencing problems. If at that point we can intervene to help the enemy, it would be beneficial to us in the days ahead.
a good time to build a relationship with rival is time competitors are in trouble. If we can extend a hand and help the enemy will result in good for us in the future!