The objectives of this study were to study the difference between population characteristics and attitudes to share of the market and the expectations of the consumers on the economic and social value to Tesco in the province of Nakhon Si Thammarat.Number of consumers, including 400 people in seven district is Thung Thung Yai some fasten Tham Phannara chawang, hand-to-hand combat and king amphoe chang in the tools used to collect the information, namely, the standard deviation of the test.
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