Therefore, in the following year, 1984, it queues the Macintosh launch this time, especially with a big launch TV ad costs create unprecedented sungomhasan with 1.5 million u.s. dollar amount on advertising, the name ' 1984 ', which was directed by Ridley Scott is directing movies, advertisements, with ad's release during the Super BOWL in January 22 1984 in III V X.Assuming that such advertising is a piece of Apple is responding. Been overwhelming. Create the necessary rules and events, with people watching TV during the Apple products that many consumers are emptied from the traditional personal computers in the era in which IBM currently dominate the market.
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