Consumers. Refer to the user service fitness facility opening in the suan Dusit rajabhat University. Demographic characteristics of consumers. Refer to demographic characteristics of consumers consists of the sex, age, education level, occupation, personal income. Age refers to the age level range of consumers age 18-25, consisting of 26-35, 36-45, Other. Occupation refers to the profession of Teacher/Student Staff, consumers, Other_____ Personal income means income per month of a consumer consists of < = 6000, 6001-10000, 10001-20000, 20001 < The behavior of service refers to the service behavior, fitness services around consumers consists of the frequency of use, duration of membership, The frequency of service refers to a service behavior in the frequency of use of the fitness center around consumers per week consisting of. To use the service Once a week, a fitness room, a parlor, 3Times/week, Every Monday-Friday. Membership period refers to the period of service use habits in order to use the service as a member of the fitness center consists of consumers at a time. Service fitness center around 1 Month-3 Months, 4 Months – 6 Months.,7 Months – 1Year , More than 1 Year Fitness services around the places that will be open about the exercise, which consists of a fitness equipment and programs to exercise a kind of pattern. The decision to choose the mean demographic characteristics and behaviours of consumers that are used in a wide range of decisions around the fitness services. The decision to choose a fitness parlor Refers to the decision of the consumer service, price, place, promotion, marketing of fitness services. Service service refers to the service of accommodation, a fitness room, a decision that affects a wide range of fitness services around consists of a. The quality of the exercise equipment, modern exercise equipment, the equipment is different, people are interested and care service users and staff to give advice about exercise. The price refers to the price of the accommodation service fitness center that influences the decision take place Fitness Center contains. The quality of equipment and service, reasonable prices compared to other service location. Location refers to the location of the fitness services around to affect the decision take place Fitness Center contains. Convenient location for access to services, parking, comfortable rooms, with clean water and sufficient, being sold on the Internet, there is a locker for storage of adequate, safe and easy to use. Marketing campaign meant to promote the marketing of fitness services that affect the decision to choose place Fitness Center contains. Providing information, news about the program and exercise equipment, a premium, to provide exercise programs that are appropriate to the user services, decreasing values, there are direct sales representatives and product guide.
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