Recommendations from researchFrom this study indicates that the decision to buy the consumer's daily Zodiac trees in the province of Nakhon Pathom, will need to develop the personnel performance updates and pricing, presentation, the distribution channels and the marketing campaign to respond to meet the needs of consumers. So the consumer satisfaction has occurred in the sacred tree, the zodiac was born. The personnel factor For example, the most important group on the subject. Customer care staff as well. Employees are clean. The employee has knowledge of sacred tree Zodiac birth as well. Congratulations to answer employees ' questions and providing employees with fast.Therefore, there should be staff training attention towards the customer. Have a great, attentive but not pushy and are training employees to recognize information about sacred trees Zodiac birth precisely to ID, customer questions, wong Wai Wai includes fluent, training employees to work in the service and love to do with enthusiasm in fluent wong Wai?The price factor For example, the most important group on the subject. The tree has a reasonable price based on the size of the tree. The tree has a reasonable price based on the size of the trees. Price is clearly labeled with the. The tree has a reasonable price based on the completion of the supplementary item or items and other garden decor appropriate rakha.Therefore, Entrepreneurs should have set the price to be appropriate for the size of the trees in the tree, and by each type of wood species. It should be installed on every item in the store, the price to facilitate the consumer's decision. Because consumers may hesitate when deciding to purchase if you think there may be a expensive item.Physical factors and offer a sample, the most important in the story. The convenience of valet parking, comfort of travel channel in the selection tree. Quiet and beautiful location Product placement is organized by Zodiac was born and cleanness of the location.Therefore, Operators should be provided with facilities around the parking lot because the majority of consumers come to choose trees will travel by car to the parking places can be simple and easy. And supply aisle, khwan easy and convenient selection of plants may be divided into each of the Zodiac and hang lok label each zodiac sign, clearly visible. Stuff to see beautiful shady trees may be brought to decorate the couple's home, for example, customer incentives in the decoration occurs, etc.Distribution channel factor For example, the most important group on the subject. Location up in the distribution of places within walking distance. Placement of trees in order to meet birth Zodiac There are enough trees to the needs of all the Zodiac birth. There is another side to display information about the tree item details clearly occurred with auspicious Zodiac serial illustrations and distribution facilities (restaurants, cafes).Therefore, Entrepreneurs should select a store location can access easily. For example, along the main road, and the placement of trees, highlight of the Zodiac, birth. Prepare enough trees to consumers. To open the sitemap is also one of the channels in the current society, so that the customer easy access. Learn basic information before you really see the item and store, view the full range, rather than just a general tree shop with a restaurant, coffee shop, decorated with beautiful trees.Marketing promotion factor For example, the most important group on the subject. There is a price when purchasing plants is due in a given quantity. Plus when you buy full trees in the garden consultancy auspicious for free. A promotion for each Festival and advertising through various media (Facebook, the STA program.)Therefore, Entrepreneurs should focus on promoting market in terms of price and distribution plus is a such a major purchase, 10% off buy the 200 anniversary of the birth of trees 500 baht, plus an annual Zodiac, 1 ton. Have been added to the advice, counsel and relaxing more auspicious trees should be placed in any direction. There should be more sacred garden decoration, for example, add the water overflow, etc.
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