Abstract:Large corporations invest huge amount of money Time and resources in CRM solutions, CRM is a modern business and management concepts that focus on the customer. The customer is an important resource for the development of the organization. For the organization. An effective organisation and get their own resource planning can help them to achieve long-term development. Customer relationship management (CRM) is a widely used strategy for interaction with customers, companies, ‟, customer and sales targets. This article is an overview of the factors that can facilitate success in operations, the success of CRM literature, background in customer relationship management and value creation. It found that there was a link between the customer and the critical success factors (CSF).Keywords: customer relationship management (CRM), the critical success factors (CSF).
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