Belanger. (2005) has studied the behavior of consumer purchasing decisions and found that
consumer behavior includes activities, select the purchase the use of a product and service
He was satisfied and want to do, as well as an activity, as well as the desire of the heart, and to the process
mood and acts of physical theory, consumer behavior is the
moving goods or services through the buying process to decision making process and other factors that influence consumer behavior
basis to understand the decision-making process through purchasing power must be used as follows: theory
Remember the search problem (internal and external), valuation of options including the assessment
product and service value decision making behavior in the purchase decision of consumers to understand consumer behavior
To help marketers better decision and identify consumer trends as well as to target market trends
which is what you need for these problems and the opportunity to respond to the market, the market strategy
Consumers need to know to understand design identify the target market and the opportunity to compete in the interests including
it is expected to be
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