Abstract the purpose of this research was to study the health belief model in preventing HIV / AIDS risk behaviors of students in higher education, University of Phitsanulok. This research study from the population in research is a student in the University of the state of all 3 University, the 31 468. People, which sample size determination by using the formula of Yamane sample from proper, Naresuan University pibulsongkram Rajabhat University. Rajamangala University of Lanna and Phitsanulok campus of 395 people by randomly from the population, each university: University 232 people. Pibulsongkram Rajabhat University 147, Rajamangala University over the Phitsanulok campus 16 people. Data were collected during the March and April 2559 which tools used to store data analysis. The 25 the statistical percentage, mean, standard deviation and correlation analysis. Undergraduate students in the University in Phitsanulok province. The perception of health belief model as a whole at the highest level (x, ̅ = 4.36 S.D =. 348).Key words: the health belief model, prevention, risk behaviors for HIV infection, the students.
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