In contrast, the consumer will recognize only some or part of the message that is to recognize, or news that matches your interest or its own needs only, and often forget that self interest too much.
Conversely, consumers will recognize only some news or some specific features, enabling recognition or news that match their interests or needs of others. And tend to forget that they are not interested in it.
The consumer will remember only some news or some specific characteristics of the domain with remember or information that match their interests or needs. And often forget the oneself don't care too much attention.