A study of the factors that influenced his selection as Mimi personal loans of the Bank for agriculture and agricultural cooperatives branch, THA Sala, Nakhon SI thammarat, with the purpose to study the factors that influenced his selection as Mimi personal loans of the Bank for agriculture and agricultural cooperatives branch, THA Sala. Low interest rate factor the study found that overall, factors that affect the choice of the customer's personal loan is a low interest rate, so if the Bank has a policy to expand the loan interest rate can be used as a hand.Order to stimulus to attract customer attention, increasing the amount of service with the Bank so ya, a standard of quality, the Bank's credit and is added, and the motivation for using the services of the Bank's loan to a better life of the people.
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