In addition to our lifestyle depends on several factors, and then. Our lifestyleAlso influencing the decision to purchase goods and services, which could be either without realizing it.And subconsciously, but most often not even more than the Court imposes (Kotler, 1997) to form a wrecking ball.The life that is one of the factors (Personal) that influence. The behaviour of theConsumer, which contain other factors as follows:Image Theta
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