Corporate social responsibility has received an increasing amount of attention from practitioners and scholars alike in recent
years. However, very little is known about whether or how corporate social responsibility affects employees. Because employees are
primary stakeholders who directly contribute to the success of the company, understanding employee reactions to corporate social
responsibility may help answer lingering questions about the potential effects of corporate social responsibility on firms as well as
illuminate some of the processes responsible for them. To begin our chapter, we provide a brief history of scholarship on corporate
social responsibility and highlight some of the major challenges researchers in this area currently face. We then discuss why
corporate social responsibility may represent a special opportunity to influence employees’ general impression of their company.
Next, we identify four distinct paths through which corporate social responsibility may affect employees’ relationship with their
company that correspond to four universal psychological needs: security, self-esteem, belongingness, and a meaningful existence.
Finally, we offer an agenda for micro-level research on corporate social responsibility.
# 2012 Elsevier Ltd. All rights reserved.
Corporate social responsibility has received an increasing amount of attention from practitioners and scholars alike in recentyears. However, very little is known about whether or how corporate social responsibility affects employees. Because employees areprimary stakeholders who directly contribute to the success of the company, understanding employee reactions to corporate socialresponsibility may help answer lingering questions about the potential effects of corporate social responsibility on firms as well asilluminate some of the processes responsible for them. To begin our chapter, we provide a brief history of scholarship on corporatesocial responsibility and highlight some of the major challenges researchers in this area currently face. We then discuss whycorporate social responsibility may represent a special opportunity to influence employees' general impression of their company.Next, we identify four distinct paths through which corporate social responsibility may affect employees' relationship with theircompany that correspond to four universal psychological needs: security, self-esteem, belongingness, and a meaningful existence.Finally, we offer an agenda for micro-level research on corporate social responsibility.# 2012 Elsevier Ltd. All rights reserved.
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Corporate social Responsibility has received an increasing amount of Scholars and practitioners from Attention Alike in recent
years. However, very little is known about whether or how corporate social responsibility affects employees. Because employees are
primary stakeholders Who Contribute to the Success of the Company directly, understanding employee reactions to Corporate social
Responsibility May Help answer lingering questions About the potential effects of Corporate social Responsibility as well as on firms
illuminate Some of the processes responsible for them. BEGIN to our Chapter, we provide a brief History of scholarship on Corporate
social Responsibility and Highlight Some of the researchers in this Area Major challenges currently Face. We then Discuss why
Corporate social Responsibility May represent a special opportunity to influence employees' general Impression of their Company.
Next, we Identify Four Distinct Paths Through which Corporate social Responsibility May affect employees' Relationship with their
Company that corresponding to maximal to Four Universal Psychological Needs:. Security, self-Esteem, belongingness, and a meaningful existence.
Finally, we Offer an Agenda for Research on Micro-level Corporate social Responsibility.
Elsevier Ltd. All rights reserved the 2012th #.
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Corporate social responsibility has received an increasing amount of attention from practitioners and scholars alike in. Recent
years. However very little, is known about whether or how corporate social responsibility affects employees. Because. Employees are
primary stakeholders who directly contribute to the success of, the company understanding employee reactions. To corporate social
.Responsibility may help answer lingering questions about the potential effects of corporate social responsibility on firms. As well as
illuminate some of the processes responsible for them. To begin, our chapter we provide a brief history of scholarship. On corporate
social responsibility and highlight some of the major challenges researchers in this area currently face. We. Then discuss why
.Corporate social responsibility may represent a special opportunity to influence employees general impression of their. ' Company.
Next we identify, four distinct paths through which corporate social responsibility may affect employees relationship. ' With their
company that correspond to four universal psychological needs:,,, security self-esteem belongingness and a meaningful. Existence.
, FinallyWe offer an agenda for micro-level research on corporate social responsibility.
# 2012 Elsevier Ltd. All rights reserved.
.
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