PULL AND PUSH STRATEGY Pull Strategy and tactics to push
strategy pull (Pull strategy) are associated with the marketing of the produce that leads to the final user (End user), mostly consumers to pull consumers to ask - buy products. Point of Sale Or pull the mediator to ask - buying from the manufacturer. The strategy is used in conjunction with advertising campaigns aimed at the consumer (Consumer promotion)
push strategy (Push strategy) are associated with the marketing of their produce to middlemen and motivate sales staff to help push products. There are 2 strategies pushed
1. When the engine is used to stimulate sales, sales by salesperson with a promotion that leads to sales (Salesforce Promotion)
2. Encourage the mediator. May take sales by salesperson. Or with advertising campaigns aimed at the middle (Trade promotion) promotion, each tool is used more or less influenced by strategic push and pull strategy. As shown below
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