This research to monitor and evaluate whether the impact of cultural differences in the behavior of buyers of Thailand and Iran, when consumers buy a mobile phone. In addition, research shows that differences in the story made the national culture when it comes to consumers. The decision to buy a mobile phone that is a concern. There is evidence from studies that Hofstede framework to influence consumers. Evaluation of a mobile phone. Culture plays a major role in the behavior of consumers is very important for the mobile phone companies, particularly companies that want to succeed in the international market. Study results have shown that there is a major difference between Thailand and Iran in cultural consumers, and it may be affecting the purchase decision. In addition, there are factors, one deals with different consumers with Thailand, rather than consumers, Iran. In addition, as a result, we are able to know about an important cultural feature may be influencing the purchase of mobile phones between Thailand and Iran have been consumer opinions of family groups.
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