But nevertheless, If you look at the structure of export to more than 60 per cent of that export food items of Thai exports are basic agricultural products such as rice, sugar, etc., which are products that have little added value, and also as a group item that is competitive on the world market price is quite high. So the capability of Thai food products competitiveness decreased, which in the present guidelines to boost the country's industrial sector, with the Government's policy is to create value to our products and services with cultural industry guidelines that use unique or of wisdom.Thayaphasom merged with innovation and technology to achieve a higher value item, and in accordance with the format. The behavior and requirements of a global market that is becoming more and more diverse. Especially the top-level marketing group (High-End) with high purchasing power, as well as consumer groups with specific needs (Niche Market) and the general consumer has different needs in each group.
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