Because it can't compete in price. Moreover, consumers will not make orders for many to tok. Because they are not confident in the price of goods that could be purchased at a price decrease in the future.
Because they can not compete on price. The consumer does not have to be order in bulk to stock the product. Not sure of the price that could be purchased at a reduced price in the future.
Due to the inability to compete on price. The consumer is not the order in large numbers to bring stock goods. Because of no confidence in the goods may be purchased at reduced prices in the future.