Theory of motivation to prevent disease (The Protection Motivation Theory) (Office of the Permanent Secretary for health funds public health, 35-42:2542 (1999)) They motivated to prevent the disease theory motivated in order to prevent the disease has for the first time in 1975 by Ronald W. Rogers (C.1992: Bruce Mackay, 25) came to bring new and adjust the correction applied in 1983 that start from challenging the fear by highlighting the importance of sharing the very heart.Health belief model space plans (Health Belief Model) and the theoretical expectations in their own capabilities (Self Efficacy Theory), that is, to include factors that make an overview of human perception in which have been this link will lead to a change in attitudes and behaviour, theory of motivation เพื.Apongkan this disease highlighted the accrual estimates information to estimate communicating satin pick holes in this from the medium that makes the born of fear, based on the number of media to come and check the measurement to get the hole Roger (Rogers, 1983 claim in 1975: Bruce C. Mackay, 1992:25) defines a variable that allows the person born of fear 3 variant is the severity of the disease (Noxiousness) to recognize the opportunities the risk of disease (the Probability Perceived) expectations for the effectiveness of responses (Response Efficacy).The severity of the disease (Noxiousness) has threatened that if you do or not do a certain behavior will cause serious effects using media is important to publish news that threaten health, style, the text appears, for example, there is a danger to life or describe why data that potentially causes fear of height will result in the modification of attitudes (1969: Higbee, Sutton and Bruce Mackay claims in 1982. C. 1992:26-27), however, the information that cause fear alone could not affect the direct modification of behaviour must be used in conjunction with stimulating or mobilize threatened to result in b.The more obvious amun (Leventhal & Watts, 1966 cited in Mackay and Bruce C. 1992:26-26) in the process of evaluating a person's perception towards the information that happens to make a person recognized the severity of the disease while stimulating normal and cause changes in behavior and attitudes, and to check the element on the results arising from the high level of hazard recognition found that affect your intention to modify behavior and gives the body strength and prevent potentially. The realization of risk (Perceived Probability) is used to communicate by threatening harm to health, which would make the people believe they are at risk. However, this method is not yet a way to make people recognize the opportunity, risk of disease (Sutton, 1982 for Bruce C. Mackay 1992:28) but further recognition at of the disease depends on the decision of the individual, if not practical to avoid hazards that occur do to have a chance to examine the risk recognition, risk of per a. This can be done, as well as recognition in the severity of the disease. Performance results expectations of the response (the Response Efficacy) action by providing information related to action to reduce the chances that a person who makes a communication has caused fear about health. Normally, the data is presented in the form of. And non- behavior or invalid. Past research found that increased expectations for better results, in combination with the intent to cause a modification of the behavior.
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