McDonald's As a brand, try grilled ... more To delete the image of the fast food Lifestyle by applying a theme to its own location through the mechanisms of distribution channels (Place) and the expansion of products (Product Line), to cover the needs of "non-fast food for health".The first drilling strategy "distribution channels", the first we have seen recycling practices contributed to the sales points throughout the wet Brno a few years ago. From this point, we have seen a new view macro khado nan.Moreover, the customer can make the ride in Yunnan from 10 RA-15 minutes 35 minutes, which, of course, is that it results in a check to pay the increased customer rachai 3-5% at a time. Therefore, this McDonald game. Must go!!!Latest McDonald's has opened 35 branches number of RA new theme to Re-image of McDonald's again.This time, you will use the style "Mac's Millennium" to make McDonald's more modern, such as changing the new labels, with a striking white on black M. Best restaurants to highlight black tones.Because the focus group found that black adolescent personality than with a significant focus on a more modern lifestyle. By reducing the number of seats, down 15%. Add the coffee and Wi-Fi service in all branches, etc.The Re-image will add new branches with approximately 17-20.Of course, the "shop" with a high influence on the further creation of Emotional appeal and stay in the service, but it affects goods and services to create a good experience as well.Where the case of McDonald's in that point. Product strategy is the decision to go to the "create a variety (Variety)," to expand the customer base, w hotel delivery. From teens to 20s working Quick Service Restaurant (QSR) which meets here (data from www.marketinfo.co.th)This point makes people know Thailand. "Mac's Cafe," a competitor that makes Starbucks want to quake, and so's citizenship USA, Mac coffee shop Cafe. Place the Positioning as a premium coffee shop "under the concept of" lifestyle Cafe ".
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