Ed. Note: It's "Food Day" on the Sc

Ed. Note: It's "Food Day" on the SciAm guest blog, and bloggers around the network have also been sharing their thoughts on our relationship with modern foods. A year ago, AiP ran a series on coffee. It took on a life of its own, and spurred several follow-up discussions, which you can read here. In honor of "Food Day," I've resurrected and edited the original series that started it all. So go brew yourself a cup of java and settle in for a look at the role coffee plays in our lives.
Are You a Morning Person?
The idea of the morning person aside, morning commuters seem to fall into one of two categories: the Caffeinated and the Un-caffeinated—the latter category being those who intend to consume coffee, but haven't quite gotten their morning java yet. And they're easily recognizable as such. The Caffeinated are bright-eyed and engaged with the day's events already—they're reading their morning papers, or checking email, or reading for pleasure. They're sometimes armed with travel mugs or Ventis from their coffee shop of choice. They rattle the ice in the clear plastic beverage cups from mobile vendors on summer days. They walk a little faster in the early hours having long left last night behind.
This is not the case for the Un-Caffeinated. This group sleeps through the AM commute both on the commuter trains and the subway.They're bleary eyed. Materials they intended to review lie unattended in their laps while they linger in the previous night. They walk more slowly up the stairs and are more irritable when you hurry them along—or hurry by them. They stroll, they trudge, they linger.
The line that runs out the door of the Starbucks across from my job never seems to shrink. Are the ranks of the Caffeinated growing? Will we soon be overrun by manufactured "morning people"? As the would-be Caffeinated stumble toward their favorite dispensaries, they have little sense of how they have been drawn to coffee-drinking. The categories of Caffeinated and Un-caffeinated are introduced in this discussion for ethnographic purposes. Though they exist in my mind, they may seem familiar to you because we're taught to look for these traits in connection with coffee. So though I may have taken some liberties in simplifying them, these identities and associations have been honed by the coffee industry over the last thirty years. The culture of coffee has been carefully cultivated to ensure maximum reach.
Only Grown Ups Drink Coffee
Anthropologist William Roseberry (1996) reports that coffee drinkers would have been hard pressed to find specialty coffee in the United States in the 1970s—most of the coffee in the groceries came in cans, "the roasts were light and bland," and the decaf versions were terrible (764). There was little exciting about coffee, and in fact, coffee drinking had been on a decline:
The second postwar development involved the long-term decline in consumption beginning in the 1960s. Through the 1950s, consumption was essentially flat, with minor fluctuations. From 1962, one can chart a consistent decline. In that year, 74.7 percent of the adult population was calculated to be coffee drinkers; by 1988 only 50 percent drank coffee. Even those who drank coffee were drinking less. In 1962, average coffee consumption was 3.12 cups per day; by 1980 it had dipped to 2.02 cups and by 1991 had dropped to 1.75 (Roseberry 1996: 765).
Waning consumer interest was compounded by frost in Brazil in 1975, which drove the price of the beans higher. Consumer groups called for a boycott—they would not pay more for bland coffee. The market grew even smaller at the onset of the 1980s when coffee growers and retailers realized that the current 20-29 year old generation had little interest in coffee, which they associated with their parents and grandparents. This group preferred "soft drinks". So-called "coffeemen" didn't know what to make of them.

ผลลัพธ์ (อังกฤษ) 2:

Ed. Note: It's "Food Day" on the SciAm guest blog, and bloggers around the network have also been sharing their thoughts on our relationship with modern foods. A year ago, AiP ran a series on coffee. It took on a life of its own, and spurred several follow-up discussions, which you can read here. In honor of "Food Day," I've resurrected and edited the original series that started it all. So Go Brew Yourself a Cup of Java and settle in for a Look at the role Coffee plays in our Lives.
Are You a Morning Person?
The Idea of the Morning person aside, Morning commuters seem to Fall Into one of Two categories: the Caffeinated. and the Un-caffeinated-the latter category being those who intend to consume coffee, but have not quite gotten their morning java yet. And they're easily recognizable as such. The Caffeinated are bright-eyed and engaged with the day's events already-they're reading their morning papers, or checking email, or reading for pleasure. They're sometimes armed with travel mugs or Ventis from their coffee shop of choice. They rattle the ice in the clear plastic beverage cups from mobile vendors on summer days. Walk a Little Faster they in the Early last hours having long left Night Behind.
This is not the Case for the Un-Caffeinated. This group sleeps through the AM commute both on the commuter trains and the subway.They're bleary eyed. Materials they intended to review lie unattended in their laps while they linger in the previous night. They walk more slowly up the stairs and are more irritable when you hurry them along-or hurry by them. They Stroll, they Trudge, they linger.
The line that runs out the door of the Starbucks Across from My job Never seems to Shrink. Are the ranks of the Caffeinated growing? Will we soon be overrun by manufactured "morning people"? As the would-be Caffeinated stumble toward their favorite dispensaries, they have little sense of how they have been drawn to coffee-drinking. The categories of Caffeinated and Un-caffeinated are introduced in this discussion for ethnographic purposes. Though they exist in my mind, they may seem familiar to you because we're taught to look for these traits in connection with coffee. So though I may have taken some liberties in simplifying them, these identities and associations have been honed by the coffee industry over the last thirty years. The Culture of Coffee has been carefully cultivated to ensure maximum reach.
Only Grown Ups Drink Coffee
anthropologist William Roseberry (1996th) reports that Coffee drinkers would have been hard pressed to Find Specialty Coffee in the United States in the 1970s-Most of the Coffee in. the groceries came in cans, "the roasts were light and bland," and the decaf versions were terrible (764). Exciting About Little Coffee was there, and in Fact, Coffee drinking had been on a decline:
The second involved the long-term Development postwar decline in consumption Beginning in the 1960s. Through the 1950s, consumption was essentially flat, with minor fluctuations. From 1962, one can chart a consistent decline. In that year, 74.7 percent of the adult population was calculated to be coffee drinkers; by 1988 only 50 percent drank coffee. Even those who drank coffee were drinking less. In 1962, average coffee consumption was 3.12 cups per day; it had dipped by 1 980 to 1 991 by 2:02 and cups had dropped to 1.75 (one thousand nine hundred and ninety-six Roseberry: 765).
Consumer waning interest was compounded by Frost in Brazil in 1975, which drove the Higher Price of the beans. Consumer groups called for a boycott-they would not pay more for bland coffee. The market grew even smaller at the onset of the 1980s when coffee growers and retailers realized that the current 20-29 year old generation had little interest in coffee, which they associated with their parents and grandparents. This group preferred "soft drinks". So-called "coffeemen" did not know what to make of them.