Before the 40 component elements to explore factor analysis, the researchers tested for the suitability of the sample. (Kaiser-Meyer-Olkin Measure of Sampling Adequacy; KMO) that is equal to 0.953 over the program, set to be greater than 0.5, which means that the information will be used to build brand models that are suitable to be analyzed. Exploratory (Exploratory Factor analysis; EFA)
, while the test Bartlett's test of Sphericity also show significant value was 0.000, so it can be concluded that testing the suitability of the elements of the 40 elements. Discipline statistically significant Exploratory factor analysis can be made as shown in Table 3.
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