Current coffee shop business is business The rate of growth. Small operators have improved their business. Including entrepreneurs, many new entrants. Although coffee is a beverage that is sold in Canada and is known for a long time, but its popularity and coffee drinking habits of Thailand. Have characteristics that differ from foreigners in the last 2-3 years, the market is likely to continue growing coffee Bank of Thailand Public Company estimates that the value of coffee in the year 2548, which is equivalent to 21,000 million baht. volume grew more than 100 percent since 2545 and a growth rate of 10 percent is classified as instant coffee 9,300 million baht coffee cans 7,000 million baht and cafes premium 4,700 million baht, respectively, considering only the coffee shop. Premium can be seen that the sales volume increased by at least 500 million baht per year from 3,000 million baht in 2545 increased to 3,500 million baht in 2546 was 4,000 million baht in 2547, the past and expected. projected to increase to 4,700 million baht in the year 2548 due to the amount of premium coffee that launched increased steadily. And consumers turn to drink instant coffee, roasted coffee substitutes more popular premium coffee shop, the competition is intense. Particularly in the distribution channel. Most of these will be available in stores, whether modern or Modern Trade Mall. Hypermarket Discounted at Store The competition area located. Costs for each of the branches increases. The operator to adjust its strategy by focusing on diversity and make a difference. By expanding to cover the area with a prospective customer. The location is outside the store is an interesting modern train station Cinema Exhibition Centre bookstore hospitals, fitness stations and airports, however. Coffee in filling it. Is a business that is growing and has a very attractive business. The total market has expanded greatly. Meanwhile, costs and expenses on a daily turnover is high. The raw material is mainly used locally. The coffee shop in the station's revenue is estimated at 3,000-6,000 baht per day, or a gain of about 1,000 baht a gas station coffee shop is small and medium-sized enterprises (SMEs) are interesting and should be supported. continued The coffee shop in the current market expansion. And the customer support that. While a number of cafes in the pump. Although there are currently hundreds of stores. But it is not considered to have much competition for that. Coffee Shop Business Foreign investors are gradually coming up business in Thailand, the market of coffee is also a future. And it has been estimated that there would be further expanded in the meantime, it is a warning sign of abuse of multinational business which has made its cafes. Investors must adapt Thailand Both taste and To meet the market's network of international famous coffee shop in addition to adapt to the competition of the coffee shop is a premium network. Branches of foreign The Coffee Shop premium of Thailand has turned to expand abroad. Currently, the premium coffee shops in three countries: Thailand, Singapore, Malaysia and Indonesia premium coffee continues to be a business to invest. Because of that business opportunities are wide open. As the consumption of coffee, Thailand remains low. And most also consume coffee. The Coffee Shop Business Premium will be added to coffee consumption habits of Thailand also present a premium coffee shop that is becoming more popular. The operator of more than 10 brands, announced the expansion of this industry seriously since 2543, both in the expansion of premium coffee shop in Bangkok. And the provinces, however, investors will have to come into this carefully. Due to the higher risk, major investors with both the financial and knowledge. Technology The gimmicky marketing techniques To expand the consumer base It is likely to be successful in business than this. Bank of Thailand has analyzed the All coffee products is an interesting business. And can grow to more Since the rate of consumption of coffee in Thailand today is considerably lower consumption is less than 0.5 kg / person / year. Or just a cup of 130-150 / person / year (or an average of less than one drink / person / day) because of the Thailand consumed coffee regularly, only 30 percent (or less than 2 million people) of the population. Thailand more than 60 million people, which is rather small compared to other Asian countries such as Japan, drink an average of 500 mug / person / year or American coffee drinkers average of 700 mug / person / year (or an average of 2 drinks / person / year. days), so the business is likely to grow more coffee. I expect that competition in the market in coffee products. Will be intensified even more so. Entrepreneurs in the coffee business. Must adjust both offensive and defensive strategies. Keep up with the changing market situation. The premium coffee. If the overall economy can grow continuously. Coffee experts predict that the market will reach 7,000 million baht within the next 5 years, certainly.
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