Heuristics to buy instant coffee of the respondents of the study was to buy instant coffee. Found that the majority of respondents buy instant coffee powder mass (mass) (Percentage 68.00) Nescafe Red Cup is a brand instant coffee
instant respondents bought (percentage 19.00) by your appearance. container bags (56.75 percent) Weight 100 grams but less than 200 grams (67.84 percent) in each volume 1 bag (58.59 percent), the frequency of instant coffee is purchased. Maybe if it was bought (40.00 percent), the purchase of instant coffee for their own consumption (percentage 54.50) and buy the brand was a regular basis (percentage 50.25) coffee buyers to get information instant coffee from television (. 86.25 per cent) of the purchase in case of instant coffee out to buy a coffee tree in days instead of (46.25) and the cost of buying instant coffee per visit 100-200 baht (39.75 percent).
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