AirAsia is a low-cost carriers from Malaysia is advertising the brand to the world through various media, AirAsia is a low-cost airline that succeeds as much detail of the whole commercial, marketing and branding, but they do not have to create a word or sentence to say "difference", consumers can distinguish it from other carriers."Now Everyone Can Fly" is not a marketing position, it acts as a virtual airline's slogan only. So what's a consumer to recognize and distinguish them is colorful and the brands and advertising of airline Air Asia only.
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