Communication of the organization includes 2 group, namely, communication within the organization. And the external communication. Communication within the organization, which concluded in 4 direction, namely.Communication from top to bottom (Downward Communication). Which is contacted by superiors to subordinates, in the form of order. Tell the goals, objectives, assignments, providing feedback on the work. (Performance Feedback) as well as the conference (Meeting), it is a good time. The current contact from top to bottom board is widely used is the work meeting planning, วารสารภายใน. Try to see the relationship as well as the personnel that his work is significant and affect project plan of the enterprise? In order to help creative work to a higher level.Communication from the bottom up (Upward Communication) is communicated from the personnel management, such as, to ask for advice. Performance report to administrators know. The communication that often short and rare. Because personnel didn"t have the courage to contact with the fear that administrators will self assessment that don"t have the ability to not good or afraid to get results in a negative way back. Or if the media may be media information is good for enterprise management however should be encouraged to communicate from the bottom up. From the research of Gary crap (1990), it was found that the communication from bottom to top will benefit many ประการดังนี้.Make the data back from work, such as the problems from practice. The executive can use these data as the base on the target, policy and direction of the organization.The executives get to know the effectiveness and problems from top to bottom.Help employees to reduce the pressure and stress of various down, level one, because the communication to obtain information, and management problems.Communication that makes staff participation and organizational commitment. It increases the binding force of the enterprise to rise.Therefore, the executives should promote that.
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