The issues include the strengths, weaknesses, opportunities and threats is the check สภาพภายใน organization and the external environment As part of the planning process.By using both internal and external factors as base thinking for the project plan
.Internal factors include the strengths and weaknesses
.Strong mean is own by considering the success in various dimensions, such as location, financial status, the ability of the staff. Teamwork, service quality, culture tourism, etc.
.For example, the strengths of the hotel is location right in the centre of town, and has an area of. Create service points throughout the and quality of service
.The existing weakness means and by considering the problems in various dimensions such as regulation rules, complex procedures, new beginning. A variety of people, etc
.For example, the weakness of the hotel is a place the center of the city so that people live in the surrounding, the very And out of the station transport may cause traffic jams.
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