Red Bull has recently faced Decrease in perceived value of the product due the fact that Red Bull has recently faced much. Controversy in regards to the health concerns associated with it. Due to the high levels of taurine and caffeine it has. Been banned in countries such as;,,, Denmark Norway France Uruguay and Iceland. Red bull loses out on women teen agers,, And seniors as these groups won ‟ t pay for a drink that doesn ‟ t include the ingredients they needs nor branded for their. Life style perceived to Above-average prices with lack of innovation-reliant on small Prouct base as the company only markets. One branded product. In addition Red Bull core benefits don ‟ t fit into new trends there are, new trends to focus more on. Being, natural healthy new trends, not only towards boosting body and brain but also memory intelliegnce lower stree and,,, Depression accordingly Red Bull seems not to be appealing to the next generation.
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