Such as shopping If you see something that is expensive, but no satisfactory compensation, you will simply ignore it. If the compensation such as a gift voucher you will feel worth the price and decided to buy it.
For example, if you go shopping for an expensive but the rewards are satisfying. You will simply ignore it If the remuneration of the gift voucher, you will feel like money and decided to buy it.
Like to go shopping if you see are expensive but no reward satisfactory, you can ignore it. If that piece of return values, such as Gift voucher you will feel worth the price and decided to buy it.