Is particularly important in recognition. And needs of consumers. If the company is operating at a disadvantage. It will be a bad perception about the company. And the refusal to use its services.
Is very important to recognize the needs of consumers. If a company has operations, which has lose it due to poor awareness about and denial of service of the company.
There is a very important and needs to be aware of the consumer if the company's operations, there will be a negative perception that is not good for business and the decline in the use of the Company.