The study found that the majority of respondents were females, aged between 18-20 years earning per month, less than 4 000 baht. A computer or communication equipment connected to the Internet for personal use in residence, using the Mobile phone / Smart phone. Connect to the Internet the most. And take place at home using the Internet every day 3 - 5 hours. And most purchases less than 2 metropolis are per month.The behavior of the purchase of goods and services via the Internet, water. Most will buy clothes, fashion, followed by the shoes, leather and jewelry / hat, buy water free Inca times are each 101 - 500), followed by 1 001-2 000,,). Will pay the price with goods to transfer to a bank account. The second is the payment by direct debit.The reason that buy goods and services via the Internet was purchased because of convenience in order. The reason is the second promotional reduce or free. And no time to buy at the store. The problems and obstacles encountered by the purchase of goods or services via the Internet. From the experience of the respondents indicated that the problem found was not products like advertising. Followed by the transportation and delivery delay.The factors affecting the decision to purchase goods or services at cliff, the plot and the Internet found that factors in products is a variety of goods and services. Factor price price price is to identify the products and services. Distribution channel is one factor 2 was website, easy to use, and modern beauty. Marketing promotion factors is the guarantee of delivery and service. Personnel factors is the employees" knowledgeAbout products and services. ปัจจยั in the service process is the site is beautiful, easy to use and so on.The details ชดั Jane and factors in the environment. Two lo, the ใหบ้ Riga are booking or left as is the product and the finish.In the concentrate, single episode.
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