It is important that information is a master of the management is to recognize the importance of each customer, whether the customer is significant. The organization can make customer loyalty towards the main organisation has in the Organization to success in business, which It has long term purpose of information in business 3 mains which are strategic, tactical and operational information, information information.Collecting information about customers is the basis for the marketing efforts effectively. When collecting personal information that is organized and is a group collaboration features, that it is possible to see the format of the reply with the collaboration features. When you link a customer's response to a major characteristic that can affect the decision to respond to the development of the knowledge base that is useful for the needs of our customers even better, as well as increasing success to marketing efforts that followed.
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