Brand experience. create is to gradually create the experience that is about providing goods or services to the consumer experience (experience must match the target consumer's attention) The brand is the most successful brand that can make this experience in all activities of everyday life. This action will help consumers interact with the brand consistently. Help to create new knowledge and experience in the world of goods and services.2. create a group or a community is to build experience in the form of a "space" for people who are interested in the same thing. For example, if you wanted to sell olive oil. You might need to create "a Medi-arenian" to communicate with groups of people who fall in love in a arenian way of life, rather than to leave a bottle of olive oil on sale and then use just a brochure or advertising communication.3. the item is sold per person as a group. Presented in the form of "activities," he said. A group of people can participate together, for example, if the item is a type of cuisine that includes dinner. The backyard BBQ, cocktail parties, etc.4. learn about "language." The appropriate level of language use is important. Specifically, the language that is used within a retailer should be a colloquialism that target consumers using really talk on a daily basis. Do not use the technique terminology is difficult to access. In addition, the language in the communication should be in a language that is not erotic fun. Not boring5. create a culture The manufacturer must be a leader in the trend for a particular category, such as food manufacturers prefer a leader's "trend check battle consumed" and understand the psychological insight that actually. Trend diets did not change according to the needs in the consumed, but according to their own tastes, so. If you understand the deep consumer and can be developed into "culture" (such as the Sony Walkman in the past Culture-Culture of Apple iPod today), then you will be successful in the long run.
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