While the majority of new products fail. It is important to focus on the needs and preferences of consumers in the development of new products. Consumers are increasingly accepted as an important innovation, often developing Co, new functionality for technology solutions and may not call for innovative solutions. The central research question of the paper: how to understand the needs of consumers, and to set up in the context of new product development in order to improve the success of innovations, such as a health food. critical variables appear to make our history and user agent, and the agent who.Intermediate consumption, and specific features of the product, based on a survey and a focus group, we found that consumers want new products and is easy to use, transparent and able to supply data by the producer. Independent control of efficiency and security and creating a quality symbol for functional foods. Central agents no matter the data spread. Manufacturers should aim at consumers with specific needs, such as the shooter. Obese women, and focuses on people who will support the development of the product in accordance with the requirements and mode of life of the users.
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