Platform diversification. In general, YouTube is the principal platform used by MCNs, yet thus far, MCNs that depend on YouTube alone have struggled to build a sustainable, stand-alone digital business. Currently, MCNs reportedly share about 45 percent of their revenue with YouTube and pay an additional 35 to 40 percent for creative talent. As a result, MCN margins may lie between 15 and 20 percent, but this arrangement leaves little room for profit, because they also have to invest in technology, marketing, sales, overhead, and so on. So although YouTube will remain a must-have partner for MCNs in the foreseeable future, it shouldn’t remain their only partner. Options include other major digital platforms such as Facebook, Yahoo, and AOL, as well as other digital video services such as Hulu and Netflix. Media companies should also consider building out their MCN’s digital properties under the MCN’s own brands.
Platform diversification. In general, YouTube is the principal platform used by MCNs, yet thus far, MCNs that depend on YouTube alone have struggled to build a sustainable, stand-alone digital business. Currently, MCNs reportedly share about 45 percent of their revenue with YouTube and pay an additional 35 to 40 percent for creative talent. As a result, MCN margins may lie between 15 and 20 percent, but this arrangement leaves little room for profit, because they also have to invest in technology, marketing, sales, overhead, and so on. So although YouTube will remain a must-have partner for MCNs in the foreseeable future, it shouldn't remain their only partner. Options include other major digital platforms such as Facebook, Yahoo, and AOL, as well as other digital video services such as Hulu and Netflix. Media companies should also consider building out their MCN's digital properties under the MCN's own brands.
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Platform diversification. In general, YouTube is the principal platform used by MCNs, yet thus far, MCNs that depend on YouTube alone have struggled to build a sustainable, stand-alone digital business. Currently, MCNs reportedly share about 45 percent of their revenue with YouTube and pay an additional 35 to 40 percent for creative talent. As a result, MCN margins may lie between 15 and 20 percent, but this arrangement leaves little room for profit, because they also have to invest in technology, marketing, sales, overhead, and so on. So although YouTube will remain a must-have partner for MCNs in the foreseeable future, it should not remain their only partner. Options include other major digital platforms such as Facebook, Yahoo, and AOL, as well as other digital video services such as Hulu and Netflix. Media companies should also consider building out their MCN's digital properties under the MCN's own brands.
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Platform diversification. In general YouTube is, the principal platform used by MCNs yet far, thus, that MCNs depend on. YouTube alone have struggled to build, a sustainable stand-alone digital business. Currently MCNs reportedly, share about 45 percent. Of their revenue with YouTube and pay an additional 35 to 40 percent for creative talent As, a result.MCN margins may lie between 15 and 20 percent but this, arrangement leaves little room for profit because they, also have. To invest in technology marketing sales,,,, overhead and so on. So although YouTube will remain a must-have partner for. MCNs in the foreseeable future it shouldn ', t remain their only partner. Options include other major digital platforms such. As Facebook Yahoo and AOL,,,As well as other digital video services such as Hulu and Netflix. Media companies should also consider building out their. MCN 's digital properties under the MCN' s own brands.
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