New product development in the development of creative thinking is required to gather information to be used in decisions. Where that information is available from local sources is the idea of people in different departments of the company. Employees who are close to the customer, or may use the brainstorm of executives. Every employee has the opportunity to open positions, leave a comment, there are new sources of data from customer has observed behavior or to listen to a customer's information from your favorite or the needs of the customer, the customer view of Lake ash is considered to be an important source of information, we may feedback or suggest a modified product.
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