In business, whether the business principles. Confidence of entrepreneurs. And the direction of achieving the objectives and targets set. Focus on those who want to be entrepreneurs and those interested in doing business retailers. Or in industry Had the opportunity to study and understand the nature of the business plan. Preparing for Business And guide the business plan effectively. So, to those interested in a deeper understanding of the characteristics of a good business plan, it's important to make a retail business or entrepreneur. To consider first. This plan will be beneficial to the future performance of management, as well as financial institutions and outside investors. To be a source of funds To the Company in the future Usually a business plan Tells us that today we are going to go where the future is. How do general analysis of the competitive scenario of the target market. Once finalized and crawl and then the next thing that entrepreneurs must present the marketing plan is more about the competitive situation in the market. The reason to analyze because operators can not position. The products comply with price Distribution channels suited to retail, small business, we will take action. The detailed analysis to obtain reliable results. The most accurate 1. mass market. It is a market with many buyers as possible. Most of its products are not mass production. The mass market is a market with large potential customers. Many production itself is a cause of saving due to the small size enterprises, retailers can bargain with suppliers have made the cost of goods sold decreased. And operators can reduce the price even lower than the competition, too. If your target customers in this market. Choosing to position the product should be sold at reasonable prices packaging. The packaging should be simple, do not need much care. Can be sold in stores, provided that the product must have lower costs. You can purchase it easily. And in quantities sufficient to meet the needs of the market such as canned chili. Healthy drinks Etc. 2. Local Market A market with local buyers. The product will be used only for some local. Because the local market is a small market with a prospective customer. The low volume This product is a product that is unique to the local customers that only such products made from pork could fit the local Chinese residents. But not for the Islamic community. Etc. make the purchase easily. And in quantities sufficient to meet the needs of the market such as canned chili. Healthy drinks Etc. 3. niche market means that demand for goods and services in just one group, but the market size is not large enough buyers in the market with buying power is more than enough. And is ready to spend on expensive goods such as Ben clock Lo iron.
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