Dissemination of information to Employees Marketing
Communication is The means by which information from One Entity Transfer Organizations.
to another; that is, disseminate information (Johlke & Duhan, 2000). Consequently, it
affects The Performance of Frontline staff. Information dissemination is an important
prerequisite to align Employees' Attitudes and Behaviors with The Organization's goals.
(Guest & Conway, 2002nd). In The context of internal Marketing Orientation, all Employees.
must be treated as customers; this means The Creation of Specifications, The Creation of.
Awareness, and The Identification of market expectations through Research. Organizations
have to segment Employees and The Tailor Specific Strategies for Each segment. The Pro-Cedures implemented may be examined through staff monitors Climate (Ahmed, Rafiq, &.
Saad, 2,002th; Hogg et Al., 1998).
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