The purpose of this research is to study the social marketing. The factors and conditions, and consumer behavior of social marketing. This research is a mix of both qualitative and quantitative analysis. The results showed that the pattern of social marketing Products sold in the market society. Products are environmentally friendly products include rice, organic rice safe and health food of various types, which is the development process quality. And certified production standards. Customers are a niche market. Physical characteristics of social marketing. There should be a regular store support selling items that presents the unique indicate the city 3 culture of Uttaradit province. And exchange activities, learn to concentrate the participation of consumers and the disadvantaged in society.
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