The Philippines began looking for consumer items, alcoholic beverages, taste and quality of the image. There are also efforts to experiment with new products, especially wine, which is a product that has. This is a quite a lot of branded premium products are quite popular in the market is the consumer prices but remain Emperador in General can be purchased. These brands do not have to compete with San Miguel stock whose target audience is the general consumers.The company's marketing strategy in the market began to change the customer base from a single male customers as customers, particularly a group of students, including a group of women who make these companies can increase leads and expand the domestic market. However, Beer market in the Philippines is somewhat monopolizing market for San Miguel to make a competitor in the market to make a non-beer market as RTDs, premixes or beer tastes so High-Strength by the market share of the alcohol market.Manufacturers are also trying to launch-light or low calorie within the market as well, since some consumers, especially young people, to not feel guilty. If you drink alcoholic beverages, such as San Miguel opened a light, rather than a Zero, which is the San Mig products, beer, low-lon cache. There are also other drinks at the launch of a light alcoholic drinks such as GSM Blue Light, Light and Tanduay Rhum Gran Matador Light for drinking alcohol, it has changed. By Filipino began to turn to popular celebrations at home much more than was originally going to celebrate at a restaurant or bar can be seen from the advertising of alcohol, which currently start. Use the celebration in the House as a backdrop to advertisement. For the distribution channel. Traditional retailers are also channels that are the most popular. While opening stores food. Soft drinks and cigarettes directly. Start has been very popular. After starting with a store that category increased continuously to meet the needs of consumers who want to consume the item. The consumer's income from farming the more continuously.
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