This study aims to (1) the general conditions of life insurance sales in Thailand ezyCash of Companies in Thailand - AXA Life Insurance Co. (PLC) through the Bank of Thailand (SET) in Sattahip, Sattahip, Chonburi (. 2) the personal factors of customers who purchase insurance in Thailand ezyCash of the Bank of Thailand (SET) in Sattahip, Sattahip, Chonburi (3) to study the factors that influence the decision to buy life insurance in Thailand ezyCash. The Bank of Thailand (SET) in Sattahip, Sattahip, Chonburi province, 400 people were used to gather information is a questionnaire which the confidence of the coefficient alpha equal to 0.894 statistics used for data analysis were percentage. Arithmetic Standard Deviation And logit model analysis, the study found. The sample consisted of 400 respondents aged 21-30 years, with most of the 108 people, representing 27.00 percent of undergraduate studies with a total of 196, representing a 49.00 percent interest car bearing the number 129, representing hundreds. at 32.30 has outstanding mortgage of 125 per cent 31.30 a person in the family who is responsible is the number 176 representing 44.00 a life insurance policy in Thailand ezyCash 152 people, representing 38.00 percent. The most significant contributor to the decision to buy life insurance is a spouse of 25 members, representing 6.30 percent of its capital to a life insurance policy worth 300,001 to 500,000 baht, with 122 percent. 30.50 Analysis of the factors that influence the decision to buy life insurance in Thailand ezyCash. The logit model were age, education costs. Individuals who need care A key contributor in making purchasing decisions. Capital Life Insurance The marketing mix of product, reputation of the insurance companies. The price factor of reasonable premiums. Factors staffs about employees with good after-sales service. The service process for dealing with employees or insurance companies included. And swiftness of the policy factors that were important and could explain the decision to buy life insurance in Thailand ezyCash. The significance level of 0.05.
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