The results of the study found that using the Internet to decide to buy the item via Internet in Bangkok. The Internet has been used for a long time 6 months to 1 year. The average Internet use is less than 30 minutes at a time, using the Internet for about 4-6 times per week. The time in which the Internet is used the most at 12:01 am-3:00 p.m. Is using the Internet to play games for consumers, a new study found that reviews the marketing factors that affect the purchasing decisions of goods via Internet in Bangkok. The overall list and a very level side. When considering all aspects of the list found that the side level when sort by average rating descending appear on the secondary market to the product distribution channel and price, respectively. For the test results, the relationship between the personal factors related to market factors that affect the purchasing goods via the Internet, of the population in Bangkok found that personal factors, gender, age, occupation, education level, the side that only has a relationship with the market factors in the purchase of goods via the Internet, of the population in Bangkok. The Internet section has no relationship to the market factors in the purchase of goods via the Internet, of the population in Bangkok. Statistically significant at the 0.05
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