This research The objective was to study the behavior pattern recognition technology to package tours via social media. The samples used in the research. As consumers in the city of Chiang Mai, 400 were male, 162 female, 238 of which have come by convenience sampling. The instrument used in this study were (1) a questionnaire about personal factors of respondents
(2) query on the behavior of the population in the district town of Chiang Mai. On package tours via social media. Based on consumer behavior in buying a package tour through social media. (3) set to inquire about the acceptance of the technology in your tour package through social media. Based on the theory that the use of information technology (TAM) data analyzed by the test score achievement. And evaluation of behavioral learning process. The mean (), standard deviation (SD) percentage results were found.
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