The research framework and methodologyWe start by considering whether to launch a new product and promotional incentives that influence the top line (revenues from) the bottom line (revenues) and the stock exchange (the company) operating results, we define the requirements for the format that aims to capture the long-term effect of such actions on the market performance variables. Finally, we show that the vector identity (VAR) models to meet our requirements, and details about the procedure seemed.
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