Japan is a country that imports of fresh fruit. Each year a number According to the Office of Foreign Agricultural Tokyo about. Informed that since 2550, the last Japanese. The fruit has to reach up to 1.8 million tonnes, representing a value of over 83,000 million baht fruit imported except banana, orange, kiwi, grapes, cherries, papaya tracks the Waikato, it is mango. The Philippines is a major exporter. While Thailand is a country with great potential in the production of mango in as many years. It is likely that Dr. mango growers of organic production to delivery to the Japanese market for mangoes, Japan banned the import of mangoes from Thailand. Which requires steam to get rid of flies and egg fruit fly later in 2536, has added the type of mango that allowed the three varieties of species matinee include rhino balm red floral latest at the end of 2549 the Ministry of Agriculture. Japan banned the import of mangoes public on November 28, 2549 to celebrate His Majesty the King. The Throne 60 years of export mangoes from Thailand to Japan has increased continuously since 2548, exports amounted to 955 tonnes in 2549 of 1,127 tons, worth 163 million baht in 2550 of 1,600. tons, worth 294 million baht, with a market share of 12.0%, followed by Mexico and the Philippines. With a 40.5% market share and 31.1%, respectively, Mr. Charan Tada. Kanasutra Ministry of Agriculture said that the key to success for the export of fruits, including mangoes to Japan. Also take into consideration the food security needs to be better management of the farm. Full compliance with the international agricultural system that better fit. According to the standards, including residues of Japan. The need to focus on the quality of the output is consistent. Volume Agreement Timely delivery And fair price The principle of the technology to produce and deliver timely, or "Just in Time", which aims to reduce waste in production to farmers in respect of production over demand. Including reducing the production quality. And transportation of raw materials or goods in the distance, too. As well as reduce the problem of raw material or inventory than necessary. As a result, reduce the waste arising from the production well , "Just in Time technology will reduce costs to farmers already. Apprentices also to the production system. Product quality standards at international level is unacceptable fall grades have been traced back to the source clearly. Including a review by a third party (Certified by 3rd party) can reassure consumers and trading partners, Japan and other countries. Including consumers in Thailand. It is expected that if such technology transfer to farmers and the importance of understanding it. It allows the export of mangoes to Japan soared to 2,000 tons / year for sure, " Ms. Suwan look Rangsri Counselor. (Department of Agriculture), the Office of Foreign Agricultural Consultants. Tokyo regularly on the whole period of twenty years ago. Since the export of mangoes in the first year of two tons of government agencies and enterprises in Japan and Thailand. Operators in Japan Bureau of Agricultural and abroad. Annual Tokyo Has pushed the market entry of mangoes, Thailand. Solutions with quality standards in various formats. As well as the publicity and promotion of Thailand mango market in Japan. The Mango The flower color is unknown. And popular Demand is higher than other types of mangoes from Thailand currently has a volume of up to 1300 tonnes imported , however. The fruit market in Japan, it must take into account the preferences and feedback of customers, including appearance, color value, or the value of fresh produce straight season. And offering products with distinctive characteristics. Reliable quality Including providing information on how to peel and cut the intake of consumers. As well as promoting good market consistently. Hold the key in the decision to purchase the fruits of Japanese consumers also. Also take into account the time of delivery to consumers in Japan to coincide with the time requirements. Ripeness and control in each state transportation The Japanese became acquainted with Yellow Mango from Thailand. Previously known but which Apple Mango Mango sunset and red skin. The light yellow flesh, sweet and slightly pungent smell. And yellow mangoes from the Philippines are small and sweet and sour mango However, since 2550 the Company has entered the Japanese market. The color and flavor are similar to Red Mango is known in Japan. The Japanese government has been promoting Thailand in sample water distribution and publishing deal as a special case. On the occasion of celebrating 120 years of diplomatic relations between Thailand and Japan. The festival Thailand In Tokyo and Nagoya, the In Store Promotion with various convenience stores. To create a craze It appears that the taste was pleasant. The price is also cheaper and mango in the country. Consumers are paying attention. Fresh mango imports From Thailand, the volume increases every year. By the year by the year 2549 the amount imported 1,099 tons or 45 percent and the value of 163 million baht or 15 percent, and in 2550 the import volume of 1566 tons, worth 294 million baht, the six first months of 2551 were introduced. Fresh from Thailand to 1253 tonnes, worth 221 million baht and is expected to exceed 2,000 tonnes a year, certainly.
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