Including promotion of tourism activities that correspond to the potential of the area and the needs of the global market, as well as promote the execution of a new marketing strategy that can reach new customers and expand market potential. Have managed to balance tourism and sustainable development, the importance of creative tourism and environmentally friendly, regardless of the balance and the ability to accommodate all of the tourist development of the standard products and service infrastructure development, quality and adequacy and integration, tourism, culture, way of life, associated with natural resources (the national economic and social development plan, issue 11-2555 (2012)-2559 (2016))
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