Customers of this industry, there are several categories. The first type is a retail store, which is a lot. Number of stores at a major network. Most are retail, making the record labels have the bargaining power is higher than a retail store.The second type is a list of clients that use music to open the radio broadcast that the list would have to pay the royalty, with record labels, because there are many radio. There is absolutely no bargaining power with music so much.The last type of customer, the consumer. Where there is no bargaining power because customers bought, where the music and the artist. The customer does not have the option to buy the other camp's music, although it is of the same genre, but it's not the customer's favorite artists.From all these elements, allowing the customers to have bargaining power with very low music camp.
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