Behaviorally anchored rating scales are a family of evaluation approaches that identify and evaluate relevant job-related. Behaviors. Specific named behaviors are used to give the rater reference points in making the evaluation. Since job related. Behaviors, are used validity is more likely than with bipolar rating scales or the forced choice method. Most popular approaches. Are called behavioral expectation scales and behavioral observation scales.Behavioral expectation scales (BES) use specific named behaviors as bench marks help the rater. This method attempts to. Reduce some of the subjectivity and biases of other approaches to performance measurement. From descriptions of good and. Bad performance provided by incumbents peers and, supervisors job analysts, or knowledgeable employees classify behaviors. Into major categories of job performance. For example a listing, of job related behaviors for a bartender in the category. Of customer relations appears in Figure 12-7. Other rating sheets would be assembled for other aspects of the bartender s. ' Job such as, the ability to maintain equipment keep the bar area clean and mix, drinks. Specific behaviors are ranked along. A scale from 1 to 7 in Figure 12-7 - by the analyst or by a group of knowledgeable workers.
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