The appointment on 18 July 2014 REPLYREPLY ALLFORWARD
, mark as read Ivy Jonathan < j.ivy@lancaster.ac.uk >
Mon 14 / 07 / 2014. 15: 18
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, To Ivy Jonathan < j.ivy@lancaster.ac.uk >;
, Cc Ding Yan Li;
Castro Maria, C.;
Chen Yu-Wen;
Hu,,, Kai;
Yao Liu Zhao;,,;, Xuanqi
Sirichaiekawat Kitiya;...
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Generic Feedback.pdf GMBA Assign ~. Doc
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I am. Working through your redrafts of questionnaires and methodology chapters as quickly as aI can. I had thought as they were. Redrafts this would, be a quick exercise. I was mistaken.
There are numerous challenges with submissions that just should. Not be happening.Please look at the attached Guidelines and marking scheme. Think about these when you set out your Chapter 3 (Methodology).? Describe and filly justify the design in the order set out in the attachments, (This is not negotiable. Just do it the. Way I suggest - it will save us both a lot of extra work).
With the questionnaire design. Remember your objectives.Ask ONE question at a time at addresses the research objective. Give the acronym BADI some thought. Make sure you are. Measuring all the aspects related to how and why respondents buy the way they do. What are their attitudes toward the brand. And the manufacturers that make them. The role that marketing might play in influencing choice and how that makes them feel.What interests the respondent has, (think about the segmentation aspects here - what values and life styles do they have). And finally the Demographics - who is doing the buying.
Some questionnaires I have looked at suggest that the author has. Very; little understanding of the buying process of the brand. This is not a problem in, research generally but it makes. A quant study very difficult.Iff you have no idea why people are buying then go qual!
I will see many of you on Friday. I hope that much of what. You show me then will be a final draft as you are running out of time for the data collection.
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