Table 4.19 mean and standard deviation of the price factor affecting the decision to purchase goods or services via the Internet.From the table 4.19 found that price factors affecting the decision to purchase goods or services via the Internet, were at a high level. The average total value 3.87 when analyzing the item found. The total mean most first include Identification of goods and services clearly, the average rate at 3.97 followed by Is convenient to pay a fee, the average 3.95 reasonable price compared to the quality, value, average 3.85 goods and services are cheaper. The purchase of other ways, the average 3.81 node whose average is minimal. Comparing products and prices between products were the 3.78.
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